In my PRL 214 course, Writing for News and PR in a Digital Age, I chose Viacom as my semester-long client. Students had to draft press materials for the client including press releases, backgrounders, memorandums and pitch letters.
In my PRL 215 course, Advanced PR Writing for a Digital World, I chose Spotify as my client for the final project. For the final project, students had to come up with an innovative campaign to kickoff a new and improved PR initiative using different digital platforms and key brand messages to reach target publics.
In my PRL 215 course, Advanced PR Writing for a Digital World, I chose Tide as my semester-long client. Students had to draft press materials for the client including digital pitches, op-eds, executive summaries, blog posts and promotional plans.
In my PRL 325 course, PR Campaign Planning and Execution, my team started PR agency "Creative Solutions" to assist our semester-long client, Bishop Ludden Junior-Senior High School. We compiled a campaign book and deck to address the Catholic school's ongoing hurdles with stagnant enrollment rates and internal communication practices.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations.
Disclaimer: The below documents are projects and client work from internship period, accessible here for educational purposes.
This is a comprehensive overview of all the projects I owned (client and non-client) and skills refined during my internship period.
I prepared this backgrounder to support Edelman's efforts in acquiring a potential new business.
I compiled daily media coverage reports to stay on top of industry news, conduct social listening and flagging any notable mentions of the client's competitors.
Monthly report represented to the Corporate & Public Affairs department regarding industry trends, breaking news and anything that can influence the PR climate.
I joined the office marketing team after expressing strong interest and passion to be exposed to initiatives/projects beyond my client work. I took on this competitor brief with two other interns to tackle some of Edelman's top competitors and evaluate their practices.
I was able compile this briefing book for Julia Weede, Edelman's Education Practice Lead, during her Higher Education Tour to win potential new business with universities around the Pacific Northwest.